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Digital Marketing Lead

About the Job

Remote

 

Who we are:

FloodMapp is a rapidly growing technology company with the important mission to build a safer future. Flooding is the costliest natural disaster, causing billions in damage and taking thousands of lives across the globe every year.  FloodMapp delivers real-time flood intelligence to emergency managers, supporting them to prepare, respond and recover from flood events. We work with asset owners to prevent damaged streamline recovery efforts to keep lights on and roads open. We work with government agencies to improve safety and save lives through targeted evacuations, road closures and swift water rescue. In the face of a changing climate, we help communities adapt, to increase resilience, and recover from disasters.

 

At FloodMapp, people are our main focus, because hard problems require an exceptional team. As a diverse team, we value people & empathy, integrity & accountability, innovation for growth and communication.  Everyone learns from each other. Everyone is passionate about solving a growing global problem and making a global impact. We all work to build a safer future.

We believe that the unique ideas brought from all of our amazing team is one of the keys to our success. To create an inclusive and diverse culture, we encourage and celebrate applicants of any race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

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The Role:

Are you passionate about building a safer future, and looking for a role where you can make an impact?  We’re  hiring a driven Digital Marketing Lead who is excited about connecting with emergency managers using current trends and gripping digital marketing campaigns. You will effectively work to build FloodMapp’s brand across all digital channels and establish us a thought leader in our markets. You will manage all our social media presence and lead outbound campaigns to target key customers to support lead generation. You will:

 

  • Work closely with our product and sales teams to plan, execute, and manage a digital marketing strategy across to help expand our customer base.

  • Lead and manage  creation, production, review and scheduling of strategic digital content such as graphics, videos, blog articles, webinars and podcasts.  

  • Manage digital marketing calendar to deliver targeted content aligned with industry trends, business strategy and relevant events.

  • Manage  FloodMapp’s website with relevant and recent content and campaigns to engage our target customer audience.

  • Manage Search Engine Optimisation (SEO) efforts to increase web traffic and drive conversion.

  • Lead the creative and technical production of in-house video campaigns, including shooting and editing.

  • Manage FloodMapp’s newsletters for key audiences.

  • Management and governance of social media channels ensuring content is aligned with FloodMapp brand and language guideline.

  • Monitor, measure and analyse content performance while recommending opportunities to improve engagement from target audiences.

  • Develop, monitor and analyse marketing budgets to report on return on investment to inform planning going forward.

  • Stay up to date on the latest social media trends, and implement them in marketing campaigns.

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Who we look for

We’re looking for someone who is mission driven, with significant previous experience in digital marketing and  looking to take on a leadership role and manage a small team. This is an exciting opportunity to join a fast-moving startup company and build out an incredible digital marketing function Any of the following skills would be highly regarded:

  • Excellent understanding of social media, with a genuine passion for staying on top of trends.

  • Strong sense of creativity, imagination, and innovation.

  • Excellent interpersonal skills, with the ability to collaborate with other internal teams.

  • In-depth knowledge of various digital platforms and best practices including LInkedIn, and Google Ads.

  • Proven ability to analyse customer metrics, reports, and trends.

  • Proven project management and managerial skills.

  • Previous experience using a CRM (ideally HubSpot).

  • Proven experience with SEO and SEM strategy and keyword research.

  • Proven experience in website creation or content management (Wix, Wordpress)

  • Understanding of website analytics tools, such as Google Analytics

  • Analytical mind, with a passion for measuring data and data driven decision making.

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We believe that the unique ideas brought from all of our amazing team is one of the keys to our success. Ideally you want to work in a fast paced, growing highly dynamic startup environment. You will be determined, relentless and love to continuously problem-solve. You are highly organised, efficient, and details-focused. You have a passion for process development and improvement. You are mature with a professional attitude and work style.

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Your Pay & Perks:

  • Competitive compensation

  • Medical benefits for employee

  • Retirement savings matching

  • 23 PTO days plus paid sick leave

  • Employee wellness program

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Location

Ideally we are seeking candidates in the Greater Denver areas (CO, USA), or in Calgary, Canada.  We will consider any candidates located within Pacific or Mountain time zones and close to a major airport.

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How to apply:

Please apply here.

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